Last updated: October 21, 2026
This Privacy Notice for Ember Sports Inc (“we,” “us,” or “our”) describes how and why we might access, collect, store, use, and/or share (“process”) your personal information when you use our services (“Services”), including when you:
Questions or concerns? Reading this Privacy Notice will help you understand your privacy rights and choices. We are responsible for making decisions about how your personal information is processed. If you do not agree with our policies and practices, please do not use our Services. If you still have any questions or concerns, please contact us at info@embersports.com.
This summary provides key points from our Privacy Notice. You can find more detail by using the table of contents below to find the section you are looking for.
In Short: We collect personal information that you provide to us.
We collect personal information that you voluntarily provide to us when you register on the Services, express an interest in obtaining information about us or our products and Services, when you participate in activities on the Services, or otherwise when you contact us. The personal information we collect may include, such as:
Sensitive Information. We do not process sensitive information.
Social Media Login Data. We may provide you with the option to register using your existing social media account details, like your Facebook or X account. If you choose to register in this way, we will collect certain profile information as described in “HOW DO WE HANDLE YOUR SOCIAL LOGINS?” below.
If you use our application(s), we may collect information such as device access (for example, storage), device data (such as device ID, model and manufacturer, operating system and version, and application identifiers), and push notifications (which you can turn off in your device settings). This information is primarily needed to maintain the security and operation of our application(s), for troubleshooting, and for internal analytics and reporting.
In Short: Across our applications — Ember Sports Hitting Analyzer, Ember Sports Pitching Analyzer, and Ember Sports VR — we collect the training and performance data you generate, your subscription status, and limited diagnostic information.
Performance and training data. The purpose of our applications is to help you measure and improve your performance and track it over time. Depending on the application, we collect and store performance data such as swing and pitch metrics, pitch-recognition and umpire-call accuracy, scores, and training-session history. This data is stored on your device and may be synchronized to your account on our backend, hosted on Amazon Web Services (“AWS”), so it is available across sessions and devices.
Subscription and purchase information. Some applications are free to download and offer optional or required subscriptions. Access may also be provided through a seat that an organization (such as a team or club) purchases on our website; organizations pay through our payment processor, Stripe. Subscriptions are purchased through the applicable app store or platform (for example, the Apple App Store, Google Play, or the Meta Horizon Store), which processes your payment. We receive your subscription or purchase status to grant or restrict access; we do not collect or store your payment card information.
Analytics and diagnostics. Subject to your consent, we use Google Firebase Analytics and Crashlytics in our applications to collect aggregated, pseudonymous usage events and crash diagnostics. You can enable or disable analytics at any time in the application’s settings, and analytics is disabled for users identified as minors. In Ember Sports VR, Firebase Analytics and Crashlytics are always enabled; see Addendum A.
In Short: Some information — such as your IP address and/or browser and device characteristics — is collected automatically when you use our Services.
We automatically collect certain information when you visit, use, or navigate the Services. This may include log and usage data, device data, and (on the website) similar technical information, primarily needed to maintain the security and operation of our Services and for internal analytics and reporting. In our applications, diagnostic and analytics data is collected through the Google Firebase SDKs, and only with your consent, except in Ember Sports VR, where it is always enabled (see Addendum A).
In Short: We process your information to provide, improve, and administer our Services, communicate with you, for security and fraud prevention, and to comply with law.
In Short: We only process your personal information when we believe it is necessary and we have a valid legal reason (i.e., legal basis) to do so under applicable law.
If you are located in the EU or UK, the GDPR and UK GDPR require us to explain the valid legal bases we rely on. These may include your consent (which you can withdraw at any time), performance of a contract with you, our legitimate interests (such as analyzing and improving the Services, diagnosing problems, and preventing fraud), compliance with legal obligations, and protection of vital interests. If you are located in Canada, we may process your information with your express or implied consent, and in limited circumstances permitted by law.
In Short: We may share information with service providers that perform services for us, and in specific situations described below.
We share information with vendors and service providers who perform services for us under a written contract and process the information on our behalf, including:
If you accept an invitation from an organization (such as a team, club, or academy) or use a seat it provides, your profiles, training sessions, and performance data are shared with that organization’s owners, administrators, and coaches so they can coach you and track your progress. Coaches may also create profiles for the players they train. If you leave the organization or your seat ends, it no longer receives your new data; data shared before then stays with the organization unless you ask us to delete it.
We may share or transfer your information in connection with, or during negotiations of, any merger, sale of company assets, financing, or acquisition of all or a portion of our business to another company. We may also disclose information to comply with law or lawful requests, or to protect the rights, property, or safety of our users or others.
In Short: If you choose to register or log in using a social media account, we may have access to certain information about you.
Our Services may offer the ability to register and log in using third-party social media account details (like your Facebook or X logins). Where you choose to do this, we will receive certain profile information from your social media provider, which may include your name, email address, friends list, and profile picture, as well as other information you choose to make public. We will use the information we receive only for the purposes described in this Privacy Notice. We do not control, and are not responsible for, other uses of your personal information by your social media provider.
In Short: We keep your information for as long as your account exists; you can request deletion of your account at any time by emailing us (see Section 14). Closing your account on our website deactivates it but does not delete your data.
We will only keep your personal information for as long as it is necessary for the purposes set out in this Privacy Notice. In practice, we retain your account and performance data for as long as your account remains active. You may request deletion of your account at any time, as described in Section 14; upon such a request, we will delete or anonymize your personal information, except where a longer retention period is required or permitted by law. When we have no ongoing legitimate business need to process your personal information, we will either delete or anonymize it, or, if that is not possible (for example, because it has been stored in backup archives), securely store it and isolate it from further processing until deletion is possible. If you close your account on our website, we deactivate it and keep your data so that we can restore the account if you ask us to reactivate it; we delete that data only when you ask us to, as described in Section 14. After a deletion request we keep information only where we have to, and we will tell you if this applies to your request: records of purchases and subscriptions that we must keep for tax and accounting purposes, information needed to prevent fraud or abuse or to resolve a dispute, and information we are legally required to retain. Copies in backup archives are deleted when those backups are overwritten in the normal course.
In Short: We aim to protect your personal information through a system of organizational and technical security measures.
We have implemented appropriate and reasonable technical and organizational security measures — including encryption in transit, access controls, and secret management — designed to protect the security of any personal information we process. However, no electronic transmission or storage can be guaranteed to be 100% secure, so we cannot promise or guarantee that unauthorized third parties will not defeat our security. Transmission of personal information to and from our Services is at your own risk.
In Short: Our applications may be used by people of all ages, including minors, but we do not collect or retain personal information from children under 13.
Our applications are designed for athletes of varying ages and may be used by minors, including children under 13. We do not knowingly collect or retain personal information from children under 13. Where a user is under 13, we do not retain personal data about that user, and analytics and diagnostic collection is disabled. We do not knowingly sell personal information belonging to minors. If a child under 13 uses the application, it should be with the involvement of a parent or guardian. If you believe we have inadvertently collected or retained personal information from a child under 13, please contact us at info@embersports.com and we will take reasonable measures to delete it.
In Short: Depending on where you live, you may have rights that allow you greater access to and control over your personal information.
In some regions (like the EEA, UK, Switzerland, and Canada), you have rights under applicable data protection laws, which may include the right to request access and obtain a copy of your personal information, to request rectification or erasure, to restrict processing, to data portability, and to object to processing. You may also withdraw consent at any time where we rely on consent. To make a request, contact us at info@embersports.com. You can also review or update your account information by logging in to your account settings, close your account in your account settings on our website, request permanent deletion of your account and data by emailing support@embersports.com, and enable or disable analytics at any time in the application’s settings. Wherever you live, you can ask us to delete your personal information free of charge, as described in Section 14.
Most web browsers and some mobile operating systems include a Do-Not-Track (“DNT”) feature. No uniform technology standard for recognizing and implementing DNT signals has been finalized. As such, we do not currently respond to DNT browser signals. If a standard is adopted that we must follow, we will inform you in a revised version of this Privacy Notice.
In Short: If you are a resident of certain U.S. states, you may have specific rights regarding your personal information.
Residents of California, Colorado, Connecticut, Delaware, Florida, Indiana, Iowa, Kentucky, Maryland, Minnesota, Montana, Nebraska, New Hampshire, New Jersey, Oregon, Rhode Island, Tennessee, Texas, Utah, and Virginia may have rights to know, access, correct, delete, or obtain a copy of their personal information, and to opt out of certain processing. We do not sell your personal information and do not use it for cross-context behavioral advertising. To exercise these rights, email us at info@embersports.com; you may appeal a declined request by emailing the same address.
The table below shows the categories of personal information we may collect, with illustrative examples and whether we collect each category in connection with the Services.
| Category | Examples | Collected |
|---|---|---|
| A. Identifiers | Name, alias, account name, email address, unique or online identifier, device/installation ID, IP address | YES |
| B. Personal information (CA Customer Records) | Name and contact information | YES |
| C. Protected classification characteristics | Age, date of birth, race, ethnicity, gender, other demographics | YES |
| D. Commercial information | Subscription or purchase status (payment is processed by the app store/platform) | YES |
| E. Biometric information | Fingerprints, voiceprints | NO |
| F. Internet or other network activity | App usage and interactions, performance/training data, diagnostics | YES |
| G. Geolocation data | Precise device location | NO |
| H. Audio, electronic, sensory information | Audio, video, or image recordings | YES |
| I. Professional or employment information | Job title, work history | NO |
| J. Education information | Student records | NO |
| K. Inferences | Profiles reflecting preferences or characteristics | NO |
| L. Sensitive personal information | Government IDs, precise geolocation, account credentials revealing sensitive data | NO |
We retain each collected category for as long as your account is active, as described in Section 6. We do not sell personal information or share it for cross-context behavioral advertising, and we have not done so in the preceding twelve (12) months.
In Short: Yes, we will update this notice as necessary to stay compliant with relevant laws.
We may update this Privacy Notice from time to time. The updated version will be indicated by an updated “Last updated” date. If we make material changes, we may notify you by prominently posting a notice or by directly sending you a notification. We encourage you to review this Privacy Notice frequently.
If you have questions or comments about this notice, you may email us at info@embersports.com or contact us by post at:
Ember Sports Inc
147 Westchester Rd, Unit A
Madison, AL 35758
United States
You have the right to request access to the personal information we collect from you, details about how we have processed it, to correct inaccuracies, or to delete your personal information; you may also withdraw consent. To review or update your personal information, use your account settings on our website or contact us at info@embersports.com.
How to delete your data. Anyone who uses our Services can ask us to delete their personal information, wherever they live, and we never charge a fee for it. You can:
We will confirm your request and complete it without undue delay, and in most cases within 30 days. Section 6 describes the limited cases where we may keep some information. Our analytics data is pseudonymous and is not linked to your name or account, so we may not be able to find it from a request; in applications with an analytics setting, you can turn analytics off at any time (Ember Sports VR has no such setting; see Addendum A).
This addendum supplements the Privacy Notice above and applies specifically to Ember Sports VR (also known as Apogee Virtual Pitch Trainer) when used on Meta Quest devices. It describes information made available to us through the Meta Horizon Platform.
When you launch Ember Sports VR, we use the Meta Platform SDK to confirm that you are entitled to the application (an anti-piracy check) and to determine your subscription status. Through these features we receive from Meta an app-scoped user identifier and your subscription and entitlement status, including the relevant plan identifier (SKU). We do not receive your Meta account password or payment card details.
Ember Sports VR is free to download and includes Free Play. Saving and synchronizing your training requires an active subscription purchased through the Meta Horizon Store, which processes your payment, or a seat provided by an organization. We store your subscription status, term, and SKU to grant or restrict access and validate purchases with Meta, and we link your app-scoped Meta user identifier to your Ember Sports account to confirm that the subscription is yours. We do not store payment card information.
You can use Free Play without an account or a subscription. Free Play results are not saved or sent to our servers; the headset only keeps count of the day’s free pitches. If you sign in to an Ember Sports account, we use your name and email address to sign you in. Members can create player profiles (for example, a coach creating a profile for each player); a profile may include a player’s name, contact details, batting side, throwing hand, preferred sport, and competition level. Members’ profiles and training sessions are synchronized to their account so they are available on any headset they sign in to, and they are shared with an organization as described in Section 4.
To render the experience and compute your results, the application processes headset and motion-controller position and motion data in real time during play. This data is used in-session to operate the application and to derive your performance metrics; we do not retain raw motion streams beyond what is necessary to produce those results. The application does not access the headset microphone or cameras, and we do not collect audio or camera imagery.
Ember Sports VR always uses Google Firebase Analytics and Crashlytics, including in Free Play and whether or not you are signed in; the application does not have a setting to turn them off. They collect pseudonymous usage events (such as which modes and settings are used), crash reports, and device information (such as headset model and operating system version), identified by a random app instance identifier. We do not send your name, email address, or account password to Firebase. We use this data only to fix problems and improve the application, as described in Section 2.
We share information with Meta Platform, Inc. for the entitlement, subscription, and purchase purposes described above. Meta independently controls data you provide directly to it under Meta’s own policies. Your use of the Meta Quest device and the Meta Horizon Store is governed by Meta’s privacy policy and terms.
To delete your Ember Sports VR data, email support@embersports.com and ask us to permanently delete your Ember Sports account, as described in Section 14; this deletes the profiles and training sessions synchronized to your account. Closing your account on our website deactivates it but keeps this data. Deleting a profile in the application removes it from your account; email us to erase it permanently. Uninstalling Ember Sports VR from your headset deletes the data stored on the headset, including profiles that were never synchronized and the Free Play pitch count.